One of the industries that we work in that requires seasonal updates to their packaging is the Brewery industry. We are lucky enough to work with one of our favorite, local breweries: Mankato Brewery. We love working with the incredible Mankato Brewery team for countless reasons, and one of them is the fun seasonal packaging that we produce for them every year.
One thing we share with our customers and overall audience is the importance of adapting your packaging to reflect the changes you make. These changes can be permanent (i.e., updating your brand), or they can be temporary (i.e., seasonal products). If you create items that change with the seasons, a fresh packaging design is the best way to feature then in an eye-catching way that illustrates to shoppers what is new and what they can expect.
This summer, we got the opportunity to work on a new, seasonal variety pack of beers for Mankato Brewery. In this image, you can see the flat layout of the project during the design phase.
In this image, you can see the 3D digital rendering of the project.
Finally, in this image, you can see the completed project! Notice how the three “Limited Beer” selections are featured to draw the attention of shoppers and to get them interested in trying these seasonal flavors.
If you are local, we hope you will venture out to support Mankato Brewery and to try some of their delicious seasonal brews! And if you are in need of some new seasonal packaging, request a quote today!