Question: How many packages are on their way to your house right now? We’re guessing more than a few. The thrill of delivery day has become a beloved part of life, and the obsession is at an all-time high. Custom packaging helps create an immersive experience that leads to a more impactful first impression, which drives a more powerful brand recall value. Brands are realizing the vitality of packaging in driving sales, including the importance of quality wrapping and brilliant designs.

As your business moves and grows through 2023, take note of these custom design trends and use them as a guide to creating boxes that resonate with your customers.

  1. Bold, Typographic Fonts – Instead of detailed designs with complex scripts, your brand should opt for cleaner, clearer fonts to help products stand out.
  2. Eco-Friendly – If there is one thing we’re sure of, it’s that consumers are becoming increasingly conscious of their shopping habits, making it imperative that your business fulfill orders with the environment in mind.
  3. Punchy Palettes – Flashy colors garner attention, simply put. Bright, fun styles will help you connect people with more wholesome energies that appeal to their imaginative side.
  4. Tactile Textures – Consider adding texture through embossing, die-cuts, and foil printing when looking for ways to stand out. Remember, first impressions include how consumers interact with and feel the products.
  5. Very Vintage – The ’70s are back. Nods to bubbly, squiggly, groovy patterns and shapes will be more prevalent this year. Retro designs share meaningful messages that add charm and nostalgia to the customer experience.
  6. A Creative Twist – Product visuals are becoming looser in presentation by instead leaning on abstract, geometric, and simple shapes. The goal is to allude to what is inside, allowing your customers to lean into abstract interpretations.

In many ways, designers are going more outside the box as time progresses. Storytelling through graphics is a great way to reflect who and what your brand is about. And while there are a wide variety of tastes, keeping your ideal customer in mind is always essential. 2023 is shaping up to be a year full of positive, playful, and fun packaging trends.