Believe it or not, the holiday season is right around the corner. From Halloween to Thanksgiving and New Year, there is much to be celebrated in the coming months. With various color schemes, copy, and designs to make your packaging shine, use these tips below to get started.
Do Your Research. Find inspiration from brands that have successfully released holiday packaging in the past. What worked well? Were they bright and design-heavy or were they minimal and muted? Once you find a holiday theme that matches your brand and portrays the right picture to your target market, you can begin to build a look that will resonate.
Don’t Use Dates. If holiday packaging is something you’d like to reuse year after year, make sure to omit dates. This way, you can use packaging for years to come if you order excess or want to get a bulk order discount. This will also allow you to run your holiday packaging longer, whether it’s a general holiday or seasonal theme.
Dress It Up. Aside from your packaging design, you can also dress up your package. Think gift wrap, ribbons, bows, or even a personalized thank you note. This is especially appreciated around the holidays when customers may feel like a number when their favorite businesses ramp up for the season.
Create an Offer or Promotion. Use packaging to highlight a seasonal offer. Whether it’s a discount code, gift, or free shipping, there are many ways to add value for your customers. Your packaging is the perfect way to get the word out about your holiday promotion.
Think Outside the Box. Christmas isn’t the only holiday that deserves special packaging. To stand out from the crowd, take the road less traveled. Maybe your brand has a slow season where you could use some additional support, and fun packaging could be that missing piece. Maybe your target market celebrates international holidays such as Hanukkah, Diwali, or the Chinese New Year. Find what works best for your company and lean in.
While there is no rulebook when it comes to your packaging, these guidelines will set you on the right track as you create your unique look. Remember, the most important thing to consider when creating holiday packaging is how you want it to make your customer feel. If your packaging resonates with them, you’ve done your job.