We are a week away from the final quarter of 2020. For business across all industries, this year has kept us on our toes – we have learned to be flexible, to adapt quickly, and to find new ways to function every day. This fast-paced environment has challenged us, but it has also allowed us to discover what we are capable of and to grow as a company. As we approach a new year, we encourage you to slow down and take time to intentionally prepare your goals and mission for 2021.

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Your Mission and Values

When you look at your original mission and values as a company, do they still align with where you are and what you represent today? If this year has transformed the way you operate, how you consider employee health, how you value customer safety, etc., then it’s time to capture those lessons. Create a list of what you have learned and how you have changed/grown and apply the lessons to your future operations and integrate them into the messaging you convey to your audience.

Your Goals

Looking ahead to 2021, there are still unknowns around what the world will look like, but as a company, you need to focus on what you can control. You already know how to operate in times of uncertainty, so keep these things in mind as you think about your goals for the new year. We advise you to think beyond sales for your goals, too. “[Goals] could relate to innovation, employee retention, service offerings, or anything that is important to enhancing your business” (Inc.) With 2020 being such a challenging year for all businesses, take the opportunity to map out goals for all these things so you can come together as a company and focus on creating success for the year ahead.

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Your Packaging

Once you have a chance to review your Mission, Values, and Goals for the coming year, it’s time to look at your packaging and ask yourself if it reflects who you are as a company and if it will work to support your sales goals. When assessing your packaging, ask yourself these questions:

  • Are my company’s values displayed?
  • Does my packaging stand out against my competitors?
  • Will my packaging protect my products in transport?
  • Is my packaging material environmentally friendly?

If you answer “No” to several of these questions, it may be time to connect with our team to discuss a new packaging design. You can request a quote today to get the project started!