Ever heard the phrase “Don’t judge a book by its cover”? While we may be told this statement a time or two, it does not always ring true when customers are comparing purchasing options. “72% of consumers say that packaging design influences their purchasing decision” according to a recent statistic by ZipDo. This is why when thinking of how to properly package your product, you are carefully considering how your brand is going to be presented on shelves. Check out these tips when thinking of how to package your product:
- Consistency is Key: Make sure your packaging design is consistent with your brand. These are key components such as your brand’s colors, fonts, and overall aesthetic to reinforce your brand’s voice.
- Quality Matters: Stand out with using unique packaging material. Consider using eco-friendly options, like Mankato Packaging, to appeal to environmentally conscious consumers and demonstrate green company responsibility.
- Target Audience Appeal: Tailor your packaging to resonate and align with your ideal consumer. Take into account their preferences and expectations.
- Minimalism and Clarity: Embrace minimalism if it works with your brand. This could allow for clear, clean, and focused look to your packaging. Emphasize your logo or simple brand colors to make sure your brand message stands out.
- Social Media Ready: Design packaging with social media in mind, making it visually appealing and share-worthy to leverage user generated content for brand promotion. Check out our Facebook here for packaging partners we work with that reflects this aspect perfectly!
It’s evident that thoughtful packaging design is much more than a mere container for products; it is a powerful tool for giving an insight to your customers about who you are as a brand. By focusing on the tips above, you can create packaging that not only protects your products, but also elevates your brand identity in the market. See your packaging as part of your brand’s narrative and connect with our team to bring your packaging identity come to life.
